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Visual Strategy | Branding | Illustration | Art Direction

Savvy is a fun and personal way for Shopmium to connect with existing cash-backers and reach new prospective users. Driven by brand values of  honesty, approachability, and playfulness, I designed the Savvy brand to maintain its own identity while still connecting to mother Shopmium. The Shopmium crown was subtly reworked into the logo, and used to inspire off-kilter graphic elements, reminiscent of speech lines. 

©2023 by Lauren Bray

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