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Operation Give Back
Branding | Illustration | Marketing Design | Art Direction | Copywriting | Guideline Development
Operation Give Back, a local nonprofit, has outgrown their current brand. Volunteers stress the joy they feel while helping their communities, and that feeling of joy inspired the visuals and voice of the new identity. The logo (characterful and bountiful letterforms), colors (paying homage to OGB's original brand colors while expanding the palette), and pattern (organic OGBlobs), are own-able and representative of the community and connection at the heart of OGB. A street-poster series, email campaign, and shiny new business cards and letterhead are great ways to increase awareness and engagement without breaking the bank.
©2023 by Lauren Bray
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