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Branding | Package Design | Strategy | Presentation Design | Illustration | Copywriting

PanOxyl is reliable, but its current packaging doesn't appeal to its target audience. Drawing inspiration from magnified images of skin and the moving surfaces of soap bubbles, I gave this tried and true product a face lift. The graphic type doubles as a playful kinetic identity; the faces PanOxyl so lovingly cares for. The new identity is own-able and unique to the market. Clean faces are happy faces.  


©2023 by Lauren Bray

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